Black Friday has come and gone, as has Cyber Monday – but Apple Watch deals are still around in the US and the UK. We're still seeing deals on new and older models alike, and most sales are still live – but there’s no reason to wait around if you see an Apple Watch deal you love right now.
We’ve seen pretty good discounts on the recently-released Apple Watch Series 9 as well as excellent bargains on older models, especially the Apple Watch SE 2. We haven't seen Apple Watch Ultra 2 deals yet, but we could still see one of those in the run up to Christmas.
With our guidance, you can navigate the sales, log onto the right place at the right time, and snap up a smartwatch for less among the post-Cyber Monday deals. We’ve listed everything you need to do your research, such as the best websites to check and the best deals live now.
And of course, if you want to read all our Apple Watch reviews to figure out which one is right for you, your next port of call should be our guide to the best Apple Watch.
Black Friday Apple Watch deal - quick links (US)
Best Apple Watch Black Friday deals in the US
Black Friday Apple Watch deal - quick links (UK)
Best Apple Watch Black Friday deals in the UK
Frequently Asked Questions
When did the best Black Friday Apple Watch deals start in 2023?
As mentioned above, the Black Friday deals officially kicked off on Friday November 24, and will last over the weekend until Cyber Monday, November 27.
However, just like previous years, Apple Watch Black Friday deals first cropped up in early November, so many of these discounts have been around for a while.
Where are the best Apple Watch Black Friday deals?
You’ll find all the best Apple Watch Black Friday deals right here, of course. We’ll be keeping track of all the best deals around the web and updating this page with anything we find. These are a few of the retailers to look out for:
US Apple Watch sales:
Amazon: Where some of the best Apple Watch discounts are always found
Apple: Straight to the source, with small discounts usually available
Dick’s Sporting Goods: Good discounts on sports watches, including Apple
Target: Deals on Apple Watch SE and more
Best Buy: Save on Apple Watches both current and older
Walmart: Usually great price cuts on last year’s watches
UK Apple Watch sales:
Amazon: Save on lots of Apple Watcheshe
Very: Save on lots of Apple goodies, including watches
Currys: Lots of smartwatch and iPhone savings
Three: Get Apple Watch outright, or on contract
Argos: Find the Argos Apple Watch store here
John Lewis: Discounts on new and older Apple Watches
What Black Friday Apple Watch deals are we seeing in 2023?
Last year, we got some decent discounts on the then-new Apple Watch Series 8 and Apple Watch SE 2, so expect to see some price cuts on this year’s brand-new Apple Watch Series 9. I've seen up to $100 off the Series 9 and £70 in the UK, and similar discounts on the original Apple Watch Ultra.
The Apple Watch Series 8 has gone as low as $224 in the US, and £300 in the UK, as prices are being slashed so retailers can get rid of their older stock.
Likewise with the Apple Watch Ultra and SE 2: now the Ultra 2 is out and the SE is a year old, you can expect to see deals on both devices.
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